Keyword Research and Keyword Placement
So you found a keyword that you want to target in a blog post, fantastic. Make sure you read this article because I’m going to teach you how to use keywords in a blog post so that you can rank higher in the search engines, get more targeted traffic to your website, and hopefully just get better results. Now what’s great is that you have a target keyword in mind. That’s the first step. If you haven’t done that research yet to figure out which keywords to target, well make sure you check out that card up above to show you some free tools you can use to discover what those keywords are.
Mistakes People Do in Keyword Placement
But after you have that keyword, what do you do? Well let’s first talk about what most people do. Now, some people go crazy with that keyword and stuff it everywhere. They have it three times in the title, 20 times in the description, and it just becomes something that a human who reads that blog post is not going to enjoy. You do not want to do that. Other people, they don’t have a strategy going into it, so they kind of just write and let things happen, and as a result, some posts maybe do well and other ones not so much. Now to make this easy for you.
I’m going to give you a three-phase strategy that’s going to make it very simple for you as you move forward into the future. So, let’s begin.
Keyword Research Phase
Phase Number of Keyword Research
One is our research phase, and it’s research beyond just what that focused keyword is. We need to do some research in and around that focus key word. Let’s take an example of focus keyword, and let’s just use email marketing as an example.
Focus keyword email marketing, and that’s going to change to the post title potentially after this kind of gets fleshed out. But as you can see here, in Google, if you have keywords everywhere installed, you’ll see that the search volume here is 2,35,00,00,000 per month, which is great. We can put that down here just so we can have some reference, so search volume 2,35,00,00,000 per month. Make a list of keywords in word file.
Next, we want to find relevant keywords. These are longer tailed keywords or related key terms that people are using in and around this particular topic. So we’re going to keep track of this here as well. And to do that, quite simply all you have to do is go back to Google, and really easy, all you have to do is scroll down. Here’s some related searches to email marketing. So email marketing examples, how to do email marketing, email marketing strategy, email marketing benefits, email marketing examples, email marketing software, etc.
See, relevant keywords are important to understand because these are other terms that we should also be discussing within our blog posts. This shows relevancy toward that bigger seed keyword that we have, and also shows Google and other human beings who are reading this post that we kind of know what we’re talking about because remember, these are things that people are searching for in addition to and related to our seed key term.
Now SEO and keyword research can go far-far deeper than this, but I’m trying to make this simple for you. So we’re actually going to stop there for Phase One. Again, very simple. I’ve tried teaching other people some more complicated strategies before, and they just kind of get hung up. So I’m going to give you the basics and the foundational items here, and really it’s all about okay,
What’s that seed keyword, and what are the related terms people are searching for. That’s Phase One. So, at this point, you’re already done and let’s move on now to Phase Two.
Phase Two of Keyword Research
Phase Two is the content creation phase, and it has five different components to it, which we’ll go over right now. First, it’s going to be all about your approach. You want to approach your blog post as if you’re about to create something that is more amazing than any other blog post that’s out there. And when you have that approach, you’re going to take a little bit more effort to create something that’s going to stand out from the rest. It’s going to have somebody share it and also have Google rank it higher, too.
The approach is really important, and there’s a few ways to make sure that you’re approaching it in the right way.
First, you want to make sure that you put yourself in the shoes of somebody who’s about to read this post. Understand where they’re at. What are their pains and their problems? And what transformation are you about to write for them? How are you going to create that transformation through this blog post? That’s how your blog post is going to be structured. What am I doing with my hands right now? It’s weird.
Number Two, provide some sort of quick win, so near the beginning of that post, maybe not necessarily the first paragraph, but in some way shape or form have a person do something or perform some sort of exercise or even think about something in a way that allows them to realize something or have something that they didn’t have before, just within the first paragraph or two. That’s going to help them realize really quickly that wow, I should read the rest of this because I’m already getting a lot of value from it. Okay, so in addition to the approach.
The second thing you need to focus on. The second element of content-creation that’s really important related to these keywords is that you use your focus keyword, the target keyword that you want to rank for, in the first sentence of your blog post. Use those keywords or key phrases exactly how you want them to be found in the first sentence of your blog post. It doesn’t have to be the first set of words, but just naturally in the first sentence so that a person who reads it understands what this post is about but also Google when they crawl through it they’ll understand what it’s about, too.
Now, that focus keyword’s going to also appear throughout the blog post naturally. Make sure just naturally put it in there, but in addition to that, and this is point number three here in concentration, and that’s those relevant keywords. They need to be sprinkled throughout this post as well, and the better that you can organize them, the more likely it is that it’s going to be a well-structured post, such that it shows relevancy to that main keyword and also is something that a human being would enjoy reading, and it makes sense.
So, going back to our word doc here, you can see that the focus keyword is email marketing, but we have relevant keywords. That makes sense to be a part of this blog past, and now it’s even giving me a little information about how I might be able to structure this blog post, too. I can have, perhaps, the first part be how to do email marketing, and then I can go into the benefits, right, and then I can go into the strategy, I can give some examples, I can offer different companies, I can even perhaps have a deal where a person can get email marketing for free. Now the fact that I’m including these shows relevancy to that main topic that I’m talking about, and it shows a human being that, okay, this is an authority post, which of course Google is trying to be as human as possible when determining what is the best content out there to serve when a person searches for that thing.
Use Keyword in Headers
Number four, make sure you include H3 sub-headers for different sections within your blog post. There’s a couple reasons why this is important.
Number one, you just don’t want a giant block of text that’s going to just bore people to death and look like an essay that you wrote in college. You want to write for people who are reading on the Internet, which means you need to make it scan able, which means you need to have different sections that are divided by these sub-headers, so bolder text, larger text, that just shows okay, here’s the next section of my blog post.
Now, if you can include relevant key words and things people are typing into Google in those H3 sections as well, it’s going to have a little bit more weight about that relevant keyword injected into your particular blog post. So, again, there’s a thousand factors that go into what ranks a webpage on Google, but these little things, they stack up, and they add up for sure.
And number five, this isn’t relevant to the keywords that you’re using, really, it’s relevant to just how you should write, and that is you want to write engaging posts. You want to write so that a person will want to continue reading, and it starts at the beginning. The very first paragraph. Like I said, the very first sentence is going to have that focus keyword, right?
The first paragraph should entice people and make them want to continue reading on to the next paragraph, and this is something that doesn’t come naturally to a lot of people, but you want to create your open loops, or your hooks, so that a person is just like oh, of course I’m going to keep reading. There’s a few different ways to do that. You can start with a story. Stories hook people in.
Number two, you’re going to share with people what the benefits are of continuing to read them this post, like here’s what you’re going to get and why it’s important. And number three, creating some sort of hook or open loop, meaning you’re going to share something, but you’re not going to give it all away until later at the end of the post. That often does a good job of keeping people reading, too. Alright, so that’s Phase Two of content.
Just to recap one more time, number one make it awesome, approach it as if you’re creating the best piece of content about that topic in the world. Number two, have your focus keyword in the first sentence. Number Three, sprinkle relevant keywords throughout the blog post. Make sure you include those, and those could potentially be the subsections of your blog post, too, which of course, number four is to also include H3 sub-headers, so that you can make it scan able and also show relevancy and more authority to those particular topics within the blog post. And number five, again, write so that people will keep reading. Alright, Phase Three.
Phase Three of Keyword Research
This is really what ties everything together. It’s really important, and that is the metadata. Now, there’s some front-facing things that we’re going to talk about, but also a lot of back-end things that Google will see that again shows relevancy for that key word and strengthen authority as well. So, let’s dive right in.
First up, with, actually a front-facing thing called the title of your blog post. Now the title of your blog post is obviously very-very important for a few reasons. Number one, it’s the first thing that people see before they dive into any of the content that you write, so you need to make that title great, curiosity-driven, to share a little bit about what they’re going to get, but you also want it to match what they’re likely typing In to search and find your content. So, very simple, when it relates to the keyword that you’re using, make sure your focus keyword is right there in that blog post title.
So another great way to utilize your keywords is to create a YouTube video about that same thing and then to actually embed that video into your blog post, too. That’s kind of, I would say, Phase Four, if you will, because this is a Phase Three blog, or three-phase blog, that might be the next step after you get these implemented.
So, remember use the focus keyword in the title. So that it helps Google show that this is a relevant, helpful item for people searching for that thing, and it also just straight-up tells the person what they’re going to get when they come here.
Alright, number two, the URL, the web address should also include the focus keyword in there, too. So as you can see in this blog post here, how to start an email list is right up there. It’s part of the web address, and that’s just set up as I write this post in WordPress.
Number Three, you also want to include your focus keyword right there in the description of your blog post. The description is the part right underneath the title in the URL when a person finds you in Google, and this is really important because it shows, well first of all, it shows Google, because hopefully your focus keyword is there, that this is about that particular topic, but it also shows a person on the other end that that’s what it’s about, and you have a little bit more room to include a little bit about what that post is going to help them do.
So as you can see here on the back-end of my WordPress website, I get a little snippet preview, and I’ll talk about just how I do that in a minute, but this is what it looks like in Google. So What is Affiliate Marketing that’s the title. The URL is there, and again this matches, too. And then, how to start affiliate marketing. So very simple and clear what they’re going to get when they go here. Now you’ll notice that also the keyword, the focus keyword is bolded here, affiliate marketing in the description. That’s actually what happens in Google, too, and it helps your blog post stand out a little bit, too.
How do you make this happen? And how do you preview it like this? Well, I use a plug-in for my WordPress site called Yoast SEO, and it’s the best SEO plug-in that you can use, especially because it’s quite user-friendly, especially for beginners, but also it shows you really cool previews like this. Now what’s really cool is when you create a new blog post every single time, you can put a focus keyword in here, and it will just make sure that, hey, you know, you’re doing’ everything right, you’ll have a checklist, it’ll also mention okay, when you don’t have the focus keyword done correctly.
And again, this just stacks things in your favour, so that you can give yourself the best chance to rank and succeed. And then finally, you related it to metadata. A really quick, easy thing to do and just something to practice is when you have images in your blog post, which I would recommend having because it just breaks up the content, makes it look nicer, has it become memorable.
I would make sure that you make the alt text for those images something related to your focus keyword or a relevant keyword.
What is alt text?
What is the alt text? Well, when you’re including an image, there’s a number of fields that you can fill out, like the title of that image and all sorts of things, captions, and one of the most important things is the alt text, that is, the text that shows up, if, for whatever reason, were to not actually load. This text would show up instead. This is something that Google looks at, again, just to see what that image is about. It also gives you a chance to be found in Google images search as well.
So as you can see here, here’s a thumbnail. I could likely pick a better image, but as you can see here, I just titled what is affiliate marketing here for the alt text, and I’m just going to hit update. So when you include an image, make sure that you get into the practice of also including the alt text with it, and make sure it’s relevant to that section that you are including that image in in your blog post.
Now for some of you who are reading this, you might be like, Pat, this stuff is kind of basic, but you know thanks for reminding me, and that’s great. But most of you, I’m sure, who are following through with this, are going to be beginners, who might be a little overwhelmed from what we just talked about, and that’s okay. I made it simple. We just talked about the foundational items. You can go way deeper into this, but we’re not going to worry about that right now.
Start simple, but most important thing is to just start. So start doing this, creating the habit of going through this process every time you create a new blog post, so that you’ll stack things in your favour and have the best chance to rank and actually see some results from all the hard work that you’re doing. But the number one tip that I can give all of you right now in relation to making sure that this is going to work for you moving forward, is to make sure that you plan ahead.
If you want to know how to create a blog on wordpress you can read our other blog a step by step guide how to create a blog.
I hope this guide is helpful for you to understand where to place keywords in blog. If you have any questions comment or email me. Thanks