How to Generate Leads for Your Business?
Are you looking to generate leads for your business? When I talk to business owners the number one problem that comes up over and over again is how their business isn’t getting enough leads.
Most of their new business comes from word of mouth or customer referrals and we all know that those can be sporadic. It is not something you can rely on to generate consistent leads. What is your lead generation strategy as a business owner?
Is it word-of-mouth? Are you sitting and waiting for a new lead to come in? Are you sitting and waiting for somebody to make a referral for your business? Are you attending networking lunches and hoping prospects would call you? What if I told you there was a great way to generate leads for your business?
I want you to imagine when an extra 5 to 10 leads per day would do for your business. Does that mean more sales? Does that mean hiring new staff to handle the new workload? What I want to do for you in this blog post is to show you how you can generate more qualified leads and referrals for your business and keep generating it on a consistent basis using.
Today I’m going to teach you how you can solve your lead generation problem once and for all first. You have to learn that there is a transformation going on in the business world right now led by digital media. The old way of doing business is out.
There is a new and better way of doing business using digital media businesses. We’re not willing to accommodate their business growth techniques to the current digital aspect are going to continue to see their revenue drop digital media is mandatory. If you are not much aware about digital marketing you must read my other blog post what is digital marketing?
If you want to grow your business in this day and age there is a lot going on in the social media world. But I want you to focus on LinkedIn. LinkedIn is hands down the number one social network for client phasing companies to get new business. LinkedIn is huge if you want to get b2b leads.
Stats For Generate Leads from LinkedIn
Let’s look at the stats according to social media marketing industry report LinkedIn has now surpassed Facebook as the number one most important social media platform for b2b marketers.
- 80% of leads generated for b2b marketers today come from LinkedIn according to KISSmetrics.
- Again another KISSmetrics that is 92% of b2b marketers leverage LinkedIn over all other social platforms.
- LinkedIn messages get 11 times better response rate than other methods according to replicant.
- Again another replicant stat that 46% of visits to corporate websites today come from that come from social come from LinkedIn.
I could go on and on if you want more proof simply go to Google and type in a LinkedIn stats and you will find out. So what does this mean that means you have no choice but to leverage LinkedIn as a lead generation tool for your business. Visit website
Four Steps to Generate Leads
Today I’m going to show you four steps on how you can leverage your LinkedIn profile to generate leads.
#1 Spice up your Profile
The first thing I want you to do is to spice up your profile. You might previously have a profile that is just your name and your job position. But you want to modify it to make it a black and look like a lead magnet.
What problems have you solved for your clients? Put that on your profile. What about case studies? What about testimonials? That’s what’s going to attract people to contact you when they look at your profile. Now, what about adding some contact information.
What about adding some skills add your volunteering information get some endorsements to get some recommendation and don’t forget to put a nice picture on your profile. Now once you have all this added in your profile the next thing you want to do is go and get some exposure.
#2 Get Exposure
So number two the second step is to get exposure. What do I mean by getting exposure on LinkedIn? It simply means you got to build connections. Think of your target market. Whom would you like to do business? Would do you want to connect with general managers or marketing managers? Once you know whom you want to connect with go and do a search.
And then go after those kinds of people that is fitting your target market. Then once you do the search you can narrow the search by geography and then click on the profile you want to connect. Some things I want you to know when you start connecting with people never send the boring intro message. Always say something unique. That is key that they don’t you don’t want to seem like the next guy sending that boring intro message.
So always say something unique about their profile so after you build your connections.
#3 Create Engagement
The next thing you want to do step number three is to create some engagement. The way you build engagement is not by sending casual messages. That don’t make sense essentially you want to stand out as an expert in your field.
How do you do that? You do that simply by sharing information that helps your target market, that helps your target customers solve their problems, for example, like and comment on some of their posts let them notice you. Especially their influencers and you end field you want to like and comment on some of the posts that they’re making.
So that way your name gets up there on LinkedIn and then post something on your profile that makes sense that that solves the problems of your connections post something that makes your connections curious share your blogs publish on LinkedIn using LinkedIn posts. So that step number three is to create engagement.
#4 Intelligent Messaging
Step number four intelligent messaging once you have your profile ready your connections build up and you start positioning yourself as an authority, it is time to take your LinkedIn to the next level. This is what I call running LinkedIn on overdrive. You begin with a messaging program to arrive at your ideal prospect.
I want to inform you before you take the leap and begin messaging people because this is where most people lose to do it right. How many times have you got a LinkedIn connection invitation followed by a sales offer? They need to tell you how excellent their company is. How great their product and services and they want to pitch you before you and you even know that before you have built a relationship with that. That is the wrong approach. Don’t do that you have to first develop a relationship before you ask for an appointment or for a phone call.
So how do you do it the right way look at the person’s profile and see what you have in common are you connected to a friend are you connected through a LinkedIn group then craft a message that is not sales. Which will get them to respond let the conversation flow and when it is the right time ask for an appointment for a coffee or for a phone call.
So there you have it those are the four steps that you can follow today to get a ton of leads and if you follow these step-by-step I could guarantee you that you’re going to get a lot of targeted leads that will help your business grow and that will increase your sales.
I want to know your thoughts so please go ahead and comment at the bottom of this blog post and if you think this blog post will help a business owner would you mind sharing it on social. Thanks for reading.