What is Digital Marketing?

Some people call digital marketing as online marketing some as internet marketing. What is digital marketing? Majority of people understand digital marketing as the ads they saw on social media platforms. Is it true? Yes is it true for some intense but online marketing is much wider than you think. Social Media Marketing is just a part of it.

Some people call digital marketing as online marketing some as internet marketing. What is digital marketing? Majority of people understand digital marketing as the ads they saw on social media platforms. Is it true? Yes is it true for some intense but online marketing is much wider than you think. Social Media Marketing is just a part of it.

Definition of Digital Marketing

According to Wikipedia

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Let’s understand this. When we talk about marketing of any product or service in previous time what comes in our mind. How to do marketing of any product or service? The answer is to give ads on newspaper, on radio or on television. And yes do a door to door marketing, pamphlet distribution. But these all are the costly ways we have.

But with time everything will change and our ways to marketing to. Internet change our way to marketing. We don’t have to go anywhere to get any information we can find any information on internet with in a second. If we want to share our thoughts we can do with in minutes with the whole world. We are not limited to some city, town or state. Now we can spread anything over the world.

So digital marketing is the way to market our product or service and yes it is very cheap than you think. You can capture more and more audience than you want. You can specify your targeted audience. If you want to capture a particular state of a country or a city and in that if you want to target mothers, teenagers, sports lover, etc. you can do that too.

Isn’t it interesting? It is right. So let’s understand what all things including in online marketing. Ways to do digital marketing.

Types of Digital Marketing

When we deeply understand any subject we found its part in it. Like when we talk about chemistry after 12th chemistry divides too many subjects like organic chemistry, inorganic chemistry, biochemistry, etc. Same way when you dive deep in digital marketing it has many streams in it and every stream of it has wide and deep knowledge to gain.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a process to grow traffic on your website or blog organically. It gives you free results you don’t have to pay anything to anyone to take traffic on your blog or website by SEO. If you want to learn more about search engine optimization (SEO) read my other blog what is SEO? You will get complete and deep knowledge from there.

Content Creation

Content creation is the form that use to create brand image. To generate leads and to engage customers. In content creation we aware our readers and customers by the product and share useful and knowledgeable content with them. This form is use to build trust in our audience. We can do that by creating blogs, info graphics, E-books, etc.

Social Media Marketing (SMM)

Social media marketing is clear by its name. We use social media marketing to drive traffic from social platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Majority of the people are active on social platforms so it is one of the best way to build brand image, create awareness and to generate leads for your product and services.

Pay-Per-Click (PPC)

Pay per click is the paid marketing on internet. You have heard the word Google AdWords, it is the form of paid marketing. You have to pay to get yourself on the top of the Google search engine. Each keyword or key phrase has different price. Every time any one click on your keyword you have to pay some amount to Google. To understand more about keywords read my blog keyword research and keyword placement.

You can do paid promotions on other platforms too including social platforms.

Affiliate Marketing

Now a days affiliate marketing is growing very fast because it is the best way to generate a lead. It is beneficial for both the product or service owners and the blog writers. You only have to pay when someone purchase your product or take your service and the blogger or the publishers get commission in return.

Basically in affiliate marketing someone else is doing marketing for someone else. To know more about affiliate marketing or to understand it deeply read what affiliate marketing is. Answer to all your questions about affiliate marketing.

Video Marketing

In this marketing we use to aware our audience by making videos. We generate leads and reach out to our relevant audience by videos. People are more liking videos than reading. So it is also a powerful way to capture your targeted audience. YouTube is the best platform for video marketing.

Email Marketing or SMS Marketing

It is quite old way now but still it works well. In this we use to send emails and SMS to people to aware about our product and service. We send coupon through email and SMS. We remind them by sending emails or SMS by our new products or discounts or any event.

Role of Digital Marketer

What does a digital marketer do? A digital marketer is the person who plans every strategy to market your product. To build it a brand or to generate leads by free or paid marketing or by social platforms.

A digital marketer have to take care of every aspect of marketing to drive result for the project. There work is to plan strategy and make them implement and track results of it.

FAQ

Does Digital Marketing Works for All Businesses?

Yes, digital marketing can work for any business. There strategies depend on the product or service. All you need to create good content and have some patience for positive results.

Benefits of Digital Marketing?

It gives you accurate results of your efforts and then you can plan or change your strategies accordingly. Digital marketing is much cheaper than the traditional offline marketing ways.

How much time it will take to get result?

If we talk about paid marketing you can see results instantly. But if we talk about SEO it will take some time and also it depends on many factors especially on your created content. If your content is good and unique and all other techniques are good you can see results.

Do I need to create a big budget for digital marketing?

This will totally depend on your product and your targeted audience. And the strategies you want to add in it.

I hope this blog what is digital marketing is help you to understand the term and now you can take a fair and clear decision for your marketing strategies. If you want to ask anything please comment. For latest updates subscribe us. Thanks

as online marketing some as internet marketing. What is digital marketing? Majority of people understand digital marketing as the ads they saw on social media platforms. Is it true? Yes is it true for some intense but online marketing is much wider than you think. Social Media Marketing is just a part of it.

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